International Coolers Scores a Major Client with Help from Comerica

Shawn Davis, President of International Coolers, works hard every day to grow his small business. His company, which specializes in walk-in coolers and freezers for restaurants, hotels and warehouses, focuses on delivering state-of-the-art thermal solutions to clients.

However, like many small businesses, International Coolers faces the uphill challenge of getting its name in front of the right audience.

When looking for a banking partner, Shawn knew he needed a company that could provide both financial solutions and opportunities to promote his growing business.

That’s when Comerica SmallBizCo-op came into play.

Landing a Major Client
With the benefits of SmallBizCo-op, International Coolers gained access to free marketing resources, including a display ad in a Comerica banking center, tickets to local sporting events and free radio ad placement during a local Dallas sports game.

These resources, typically costly and hard to obtain for small businesses, allowed Shawn to promote International Coolers in ways that were previously unaffordable.

The radio ads, in particular, opened new doors.

After one of their radio ads aired, International Coolers caught the attention of a major sporting client. Impressed by the company’s offerings, the client reached out for help with their cold storage needs.

This deal elevated International Coolers’ reputation and set the stage for future growth. As Shawn said, “Where else are you going to get that kind of exposure and opportunity?”

SmallBizCo-Op: Built for Small Business Growth
Beyond free marketing resources, Comerica offers small businesses access to free co-working spaces, discounts on office supplies and more — all designed to help companies like International Coolers grow and thrive.

As Jim Weber, Chief Experience Officer at Comerica, puts it, “Small businesses are the lifeblood of the community. When small businesses succeed, the community succeeds."

To learn more about International Coolers and Comerica SmallBizCo-op, watch Shawn’s recent interview on The Dallas Morning News.